You want a predictable stream of leads and sales that are flowing consistently.That’s why we use our multi-step, strategic process to deliver maximum ROI.
1. Competitor Research & Campaign Design
Research & Design is the backbone of any campaign. During this process we will review past campaign data, competitor offers, ad copy, ad creative, and then design your campaign to have a winning edge. This allows your brand to stay competitive and stand out from the noise.
2. Split Testing
In our second phase of optimization, we build out multiple ad groups, creative, and ad copy to split test from the beginning. This allows us to see which elements bring in the best and usually the most cost-effective conversions.
3. Performance Optimization
After we get enough impressions, clicks, and results we then can start to cut out the worst-performing campaign elements to allow the algorithms to focus on our winners!
4. Scale
As we find more winning combinations, the testing never stops. We continue to grow your lead generation efforts through new copy variations, offer testing and creative elements.