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Ads 101

Why Managed Ads?

Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform.

Social Ads and Google Ads. The yin and yang of digital advertising. The peanut butter and jelly of marketing.

Confused about what works, what doesn’t, and what to change for your marketing? Spinning endlessly trying to master Social Ads and Google Ads?

Let’s end that—posthaste. 

Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform.

We understand that you want a predictable pipeline of customers who are actually ready to buy. That’s why we use our innovative, multi-step, strategic process to deliver maximum ROI.

High impact. No fluff.

No penny wasted. 


Your Own Digital Ads Expert 

With EX Ads, you get a dedicated campaign manager that will be your direct contact. Every campaign manager is a paid traffic expert and works directly on your campaigns. You’ll have full confidence that your campaign manager knows exactly what’s going on at all times.

Campaign Design & Pre-Optimization

We expertly design your campaigns and use our pre-optimization process to launch ahead of the curve. This smart strategy saves you money right out of the gate.

Search Term Optimization

In our second phase of optimization, we continue to refine campaigns and ensure that we’re only advertising on qualified traffic.

Traffic Sculpting

As we get more data, we break out ad groups and laser target prospects. This not only increases CTR (click-through rate) but lowers CPC (cost per click)

Performance Optimization

After we get enough clicks and time, we can tell what keywords prove out and what to cut. We optimize campaign performance.

Scale

As we find more winning combinations, the testing never stops. We keep rotating ad copy until the new contender beats the winner, which means your ads are getting better all the time. This allows you to scale your campaigns at the highest ROI.

Advanced Strategy That Delivers Results 

We’ll develop your complete marketing strategy. We use advanced market analysis and campaign design. We also analyze data from existing competitors, including current offers they are running, ad copy styles, creatives, and more.

Do More of What You’re Built For

Let us do what we’re built for—every day. So you can do the same to free up critical time for running your business. That’s why you should hire us. And why everyone else does.

Develop Your Strategy

Understand your customers. So we can find your customers. Learn where they are, what they do, and how they buy. And we’ll also audit your website and content. Then, do research to learn about (and beat) the competition. 

Run Your Digital Ads

Building effective ads take time—and expertise. Free up your time and people. We’ve got you. 

Paid Advertising Strategies for Businesses of All Types, Sizes, and Budgets.

By Justin Ritchie

Hello world! I am the Director of Development for EX Labs. I'm a Designer, Software Developer and Digital Marketer based in The Bahamas. My specialties include Advanced Digital Marketing Strategy and New Application Developments.